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Fact
sheet 6:
The
Importance of Publicity
A
brief look at why publicity is important and how you can get it.
Because the old dyed-in-the-wood greyhound racing supporter is a
dying breed, the greyhound racing industry is increasingly relying
for its survival on attracting ordinary members of the public to
greyhound race meetings. Therefore, if ordinary people can be persuaded
not to attend greyhound racing, and not to bet on it, the industry
will encounter increasing financial problems, tracks will begin
to close, and there will be fewer and fewer greyhounds bred, meaning
that far less of these dogs will suffer and die at the hands of
uncaring breeders, "owners" and trainers.
Most
ordinary people in this country have a fondness for dogs and do
not like to think of them being abused or killed. Therefore, if
we can educate enough people about the suffering and killing that
lies at the heart of the greyhound racing industry, we will be well
on the way to bringing about the demise of commercial greyhound
racing in the UK.

Street
stalls, demos and giving out leaflets are a vital part of this process,
but there is a limit to the number of people that can be educated
by these methods. We need to utilise the power of the media to spread
the message to a wider public.
1)
About 10 days before the event, send or deliver a press release
to your local media (newspapers, radio and TV) telling them what
you are doing, where and why. In our experience the best way to
do this is by fax, as faxes tend to get taken more notice of than
letters or e-mails.
2) Include a contact phone number in the press release and be prepared
to talk to local newspaper reporters and to be interviewed on local
radio.
3)
Take photos of the event you are staging and send copies of them
to Greyhound Action, so that we can put them on our website or in
our newsletter.
4)
As soon as possible after the event, issue another press release
to the local media telling them how well it went. If nobody from
the newspapers turned up to take photographs, send or deliver some
of your own photos with the press release (tell them they have your
permission to use the photos).
5) Get supporters to follow up any article in the local paper with
letters to the letters page, to keep the publicity going for longer.
If
you need any more help, advice or information, please don’t hesitate
to contact Greyhound Action. We can also supply sample press releases
- and contact details for your local media, if you are having difficulties
finding these yourself.
Greyhound
Action, PO Box 127, Kidderminster, DY10 3UZ
Tel:
01562 700 043 Fax: 0870 138 3993
or
email us
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